Founded businessfourzero in 2015 after 18 years delivering actual growth at Unilever, Diageo, in Private Equity and at iconic innovation consultancy ?What If!

Worked in consulting for the past 12 years specialising in organisational change and culture transformation with large, complex, multinational organisations. I've worked across Europe, mainly in France and Spain where I put my languages degree to good use.  I currently lead our Change practice, owning our key client relationships, developing our IP and creating a supercharged team who deliver real impact. My passion lies in working with Leadership teams to cut through what needs to be done to deliver real change and commercial impact. This includes helping a retailer increase it's share price by 20%, driving a 50% uplift in colleague engagement in a global Pharmaceutical business and re-igniting the culture of a leading Telco provider.

Worked in transformation and innovation consulting for over 10 years with clients in Europe, US, India, SE Asia and Brazil. As Client Development Director I lead our business development and growth agenda, helping to double the size of the business in two years and break into iconic clients that include Tesco, McDonalds and Bain Capital. Prior to this role I was in the consulting team leading transformation projects with clients including IHG, Centrica, LV, Aviva and Lloyds.

Innovation consultant with over 20 years’ experience in unlocking new growth and ways of working for big business. A track record across sectors – from Paypal, Samsung, and Unilever, to Costa and IHG. Immersed across cultures having lived and worked in both India and the US as well as working extensively across Asia, Middle East and Europe. At businessfourzero, works closely with CEOs and their teams to develop and align on purpose, strategy and the cultural shifts required to deliver them. Pretty proud of helping Waitrose develop their convenience store strategy and engage their people to deliver it – a game-changing customer experience rolled out over 400 sites at lightning speed, and still Waitrose’ most commercially successful format.

I have spent the last 15 years’ helping to increase efficiency within Global senior leadership teams in Media, Advertising and Consulting.  Delivered large scale refurbishment projects, events for 200+ people and assisted in an intricate business merger.

At businessfourzero I maximise the time and therefore efficiency of our CEO and manage the Executive Assistant team to filter efficiency throughout the business.

10+ years advising CEOs, Exec teams and Senior Leaders on strategy and igniting change. Along the way I’ve helped turn around an iconic retail brand, put purpose at the heart of a life assurance company and shaped a $4bn global payments business - and worked with clients based across Europe, the US and globally. At B4Z, I lead our teams to ensure every intervention creates a commercial and cultural leap forward. Clients have included McDonald’s, John Lewis Partnership, TSB and Everywoman, but I’m most proud of using purpose to help Canada Life UK tackle the later life crisis whilst maximising their business’ profitability. What gets me out of bed? Witnessing the energy, clarity and even joy that emerges when we help teams have the conversations they really need to have. 

Worked in Consulting for 4 years, with prior experience in Market Research. I came to businessfourzero with a background in ensuring customer and employee insight was at the heart of business decisions.

During my career I have worked for an array of clients, from HSBC to the AA. I helped Virgin Money to win almost £9m worth of funding to support the creation of a business banking offering that would encourage switching.

As an Consultant I make sure the whole team understands your business, create killer stimulus and design session plans to unlock the right conversations.

Creative lead specialising in design of high impact events and outputs. Turns deep delegate journey insight into transformative spaces and experiences, and has delivered events across Europe, the US and the Middle East.

I have worked with clients ranging from Lucozade Nigeria to Reckitt Benckiser Global, from EA Games developers to GSK Corporate brand.

I’m most proud of the event experiences we created for EA Games that provoked truly new thinking for a group of uber-confident developers and helped reanchor them to the joy of gaming as their core motivation for the work they do.

Achieved a first-class MSc in Management from one of the top business schools in the UK. Designed and delivered multiple 100+ person events putting human journey design at the heart. I am a Business Manager at businessfourzero, ensuring our client experiences are seamless, running project teams and managing budgets. I am most proud of the work to help the Simplyhealth exec team launch their new leadership expectations.

11 years of consulting in Strategy, took me into Innovation and testing strategies out in the real world, living in Toronto for 2 years and working across the US and Canada. At businessfourzero, I help Exec teams take real ownership of their own direction. I love working in the space between deep strategy work and the Purpose and culture that brings it to life. I’ve led engagements with clients including Tesco, Abrdn, Bain Capital and the AA.

My favourite project? I helped a bricks and mortar family-owned retailer launch a digital subscription business through their new Innovation team. They’ve since featured on Deloitte’s Best Managed Companies in Canada for 3 years in a row.

Worked in marketing and strategy for businesses big and small, from financial services to high growth e-commerce start up. Designed and delivered strategy and culture interventions for exec teams and senior leaders on purpose, leadership and engagement. Delivered projects for US and Japanese businesses, worked in digital marketing for a US Country Music fest.

At businessfourzero I design cut through stimulus and human-centered journeys with clients that include Tesco, Beam Suntory, McDonalds and LBS. I’m most proud of the work with LBS to define their purpose for commercial and social impact and design the journey to bring the business on the journey leaving 95% of leaders feeling completely committed to the purpose and what they stand for.

Strategy consultant at businessfourzero for 6 years. I work alongside Exec teams to define Purpose, Strategy and Culture that will deliver commercial growth and positive societal impact. In my time at B4Z, I’ve delivered work for global clients in the US, Hong Kong, Middle East and Europe, and led our project teams with Reckitt, Tesco, Bain Capital Europe, and Beam Suntory amongst others. When it comes to impact, I’m most proud of the work I have done with Tesco putting their purpose into action, and leading the work on their net zero strategy. Share price jumped 5% following new purpose and strategy announcement to market. 95% of their 400,000 colleagues are excited about Tesco’s new direction. And individuals everywhere are making changes that ladder up to big carbon reduction impact.

8 years producing and project managing in the media industry, followed by a decade as an EA supporting CEOs and leaders in the Consulting sector. 
Project managing Government-funded learning products & advertising campaigns in my previous career - I now support Leaders/Directors working with clients across Europe, the Middle East and America.

At B4Z I was EA to our CEO when the business started and supported Atif and the Leadership Team to establish and grow the business. I now work part-time supporting our Directors with their busy diaries, and our marketing team helping to arrange and execute regular events with our growing network.

I am most proud of playing a small but important part in establishing B4Z as a cutting-edge boutique consultancy, with a kind and driven team, who are creating real impact for our clients and in the world.

As a Business Manager I love having the opportunity to have complete oversight of the end-to-end project and work alongside my internal team and client team counterpart to deliver the project outcomes efficiently and effectively. On completion of my degree in economics I am equipped with a set of tools that allow me to analyse commercials and manage delivery risks to ensure a project is delivered on time and on budget. I have experience working on projects and events across Europe, Asia, and America; A highlight of my time at businessfourzero has been running a virtual SLT event across four time zones - witnessing the entire team connected and excited about their purpose was extremely rewarding.

I’ve always wanted to work with the world’s biggest businesses, and I’ve spent 3 years working all the way from the Exec boardrooms right down to helping the frontlines change faster than the world around them. I've been lucky enough to work with some of our biggest global clients including abrdn, IHG and Reckitt – running Exec workshops to 700-person events. At businessfourzero I design the client journey and create insight-based content that delivers breakthrough impact for our clients. My proudest moment was facilitating a series of behaviour change sessions with Yorkshire Building Society’s sales function that led to a 200% increase in sales referrals the following quarter.

Almost a decade spent organising Executives and keeping busy offices running smoothly. My skills have developed over the years by working in different environments, from accountancies to recruitment and one of the biggest property and marketing design agencies in London. I’ve managed offices and executives across three continents and helped open an office and relocate a UK Team to Chicago in 2019.

My job is to create and happy, functioning and welcoming environment that both staff and clients can enjoy whilst coordinating the diaries for two of our busy Directors. A career high for me will always be successfully and safely completing two office moves in 18months, one of which was during the height of the pandemic.

After earning a master’s degree in Interior and Spatial Design in London, I’ve focused on building a career in design and customer experience. As the Director of Design and Communication for Make-a-Wish Colombia, I created social media strategies, led community engagement, and planned events to raise awareness and funds for the organization.

In the UK, I worked as a Creative Assistant for Celebration In A Box, organizing high-profile, custom events. Later, I moved into design consulting, helping bring creative ideas to life for events and styling projects in Colombia and the USA.

Bringing fresh perspective from client side, having worked in the FMCG industry for over a decade, in a breadth of roles across George at Asda, Unilever and Boots. At businessfourzero I craft the end-to-end client journey to help teams transform their business with pace and creativity. Prior to this role I was part of the senior leadership team at George and worked on everything from; strategy planning and change, to large scale organisation design, to culture and engagement. I’m most proud of the work I led that helped George drive cultural momentum, generating an improvement in colleague engagement. This involved working with global teams to design and land cultural initiatives and events across in-country home offices.

Leadership, change and innovation consultant for over 13 years. Working with senior leaders to create the right environments for their people to thrive and business to grow. From Swindon to LA, delivered local and global projects with clients like DHL, Nationwide, British Gas, Aviva, IHG Hotel Group, Esure, Tesco and more. I am really proud of the mobilisation work we did with Esure during the Nov 2020 lockdowns; generating real momentum for their leaders who were stuck at home. I then got the opportunity to go join the internal transformation team for 3 months, supporting the Chief Transformation Officer, it is something I am really proud of and I learnt loads doing.

I studied Physiology at Leeds university before working at a pharmaceutical consultancy, which specialised in Medical Affairs. Worked with a variety of clients, including Astra Zeneca, Novartis and Takeda, where I event managed training sessions in the UK and internationally. Since joining businessfourzero, I have worked with a range of clients, whether it be working with Tesco on their strategy mobilisation, or with McDonald’s People Team, I love being able to make a real difference in my work and see the impact we can create. No day is ever the same, but my role is centred around day-to-day project management, owning logistics, and supporting the team with whatever they need, whether it being delving deep into some research, or helping create stimulus. I am most proud of the work we did with Reckitt on their Global Leader’s Event, the scale of production was our biggest yet, we created visceral and immersive exhibitions, cut through stimulus and guided the client through the whole journey.

Often being the first port of call – the impact that I’m able to have on everyone I meet in the initial stages of our interview process is critical. I lay the foundations of what people can expect and use my ‘killer instinct’ (as was once said) to identify who and what our business needs across each role and practice area. I thrive on spotting that golden nugget of brilliance in people. As our business grows, I feel committed and energised about diversifying our talent pool and strengthening relationships that span the globe and am particularly excited to speak to those who think a little more ‘zig when the world zags’ and who are going to challenge our thinking to do even better work.

Been in the business from the early days. Spent 5 years specialising in helping businesses define purpose, strategy and culture. Working with teams at every level to argue out and align on a clear and compelling direction that helps transform businesses, delivering both commercial growth and positive social impact. Began my career in Zambia working with small local businesses. Now at businessfourero I work with large global players such as Reckitt, abrdn and L&G, designing human journeys and creating cut-through stimulus to drive real impact.

Born into a Franco-English family, people and culture have always been my thing. My degree in Anthropology led to work in international development where I project managed financial solutions for UN agencies worldwide. At businessfourzero, I use my project management skills to support businesses deliver people-driven change. Last year, I managed Exec workshops and a Senior Leaders Event for a UK Building Society. It was incredible to feel the energy and excitement as their team gained clarity on the new Blueprint and to see the progress that they’ve already made to drive the business forward and deliver on their Purpose.

Attained an MSc in Organisational & Social Psychology from the London School of Economics in 2022, I have a keen interest in Change Management, Organisational Culture, and Employee Well-being, which led me to choose businessfourzero. My background in Human Resources, and Psychology gives me a nuanced view towards human behaviour and helps me build diverse and lasting relationships. Growing up and having worked in an Indian business family helps me bring new and multicultural perspectives into the incredible work that we do.  

As a Business Manager at B4Z, I am responsible for end-to-end project management of our teams to ensure their efficiency and effectiveness, so we can achieve seamless client journeys and as of present have worked with 9 different clients. I am very proud of my recent contribution to the ITP Aero & Colgate Projects in aligning their leadership team and helping them gain clarity towards a common future direction.  

With a background in Behavioural Science, for over 7 years I've been exploring its practical applications in Tech, Sales, Public Policy and Management Consulting.

I've designed and delivered transformation and behaviour change programmes at scales ranging from Exec teams to global businesses. I work closely with CEOs and senior stakeholders, coordinating and supporting project delivery.

Throughout my career I've loved working with international industry leaders and world-leading academics, and since joining businessfourzero I've had the chance to work with Italian, American, Japanese, and British businesses.

At b4z I'm a Senior Consultant, helping shape the work we deliver for clients including Bain Capital Portfolio Companies and Sainsbury's. From understanding the commercial and operating aspects of a business to crafting stimulus and experiences, I get to play across the strategic, human and creative sides of our work.

One thing I'm really proud of is the work I did as part of the city of Rome's Behavioural Public Policy office, where I ran projects in partnership with government bodies and pioneering researchers to change behaviours in the city's over 4M citizens. Our small unit's work and set up was a first in Italian history, and I was invited to co-author a chapter in the academic publication "Behavioral Public Policy in a Global Context" to share the impact we had and the innovation we introduced.

 Have been a little bit here, there and everywhere, following my passion for languages. Finished school and moved straight to Austria to start university- had a massive personal growth moment when I realised it wasn’t for me and came back to Bristol. Completed my degree, even with my year abroad in covid- and spent time teaching children and young adults English - always bringing energy into the room. After this, I made the biggest jump ever and moved to London. 

Started my ‘adult’ career path in tech and AI, working closely with executive teams to implement tech into their organisations and overseeing those projects with a small team across the UK and mainland Europe. Realising that I can click with someone, regardless of their professional title gave me the confidence to embrace another path! 

 Being a Business Manager at businessfourzero entails serving as a proactive driver within the project team, while also assuming the role of a strategic thought partner. Driving the creation behind game-changing experiences comes as an exciting part of the role, ensuring any moment, big or small, has the groundbreaking impact we strive to deliver. This means being an energy bunny- always pushing the team forward whilst making sure everything is communicated clearly, to all participants of the project. 

 One of my proudest achievements during my time at B4Z has been witnessing the tangible impact our initiatives had on the top 200 in AXA XL in New York. Our primary goal was to curate an exceptionally meaningful experience that fostered a strong sense of connection to the new purpose we collaboratively crafted with the executive team months prior. Initially, they were apprehensive to participate, however, after the two days, we struggled to get them to leave and stop talking about it (we were going to get kicked out the venue!) 

Being a top performer at Amazon for 4 and a half years helps me get results as a consultant because I understand what it’s really like to work in a big business. I’ve experienced that making change happen is hard and doing it whilst delivering commercially is even harder. I also ran Bolt Business’s (Uber competitor) Global Strategic Partnerships Team before becoming a consultant.

At businessfourzero I lead delivery teams on strategic and cultural change projects. Key projects include an 18-month direction reset with M&G Plc, where we got 90% of Senior leaders being clear focused on their role in delivering the strategy, and re-writing One Savings Bank’s strategic narrative and launching it to senior leadership in only 8 weeks.

I enjoy the challenge of helping leaders make complicated things simple and communicate them straight forwardly so that people can understand, care and act.

Prior to joining businessfourzero, I spent seven years as a Managing Consultant, leading change strategy and adoption for global Agile and tech transformations. But while completing a strategic review for a UK charity, I realised I wanted to focus more on organisational purpose and impact. And that’s what brought me to businessfourzero!

A typical day for me might involve designing Executive Team sessions or large-scale leadership events, facilitating behaviour change sessions or creating provocative exhibitions that will help employees connect with the case for change.  

I’ve worked with great clients like AXA XL, Hiscox, M&G, First Hawaiian Bank, and a global healthcare company, bringing our blend of human, commercial, and creative thinking to the table.

I’ve spent the past 4 years either creating or joining new businesses and learning how to make them work. This has ranged from a university nightlife production company to a peer-to-peer marketplace reselling school equipment. Through this, I have managed to develop strategic planning and implementation skills and shape an entrepreneurial drive into something more analytical. I enjoyed the process of researching all aspects of a business opportunity and trying to actually make it happen!  

Since joining businessfourzero, I’ve been lucky enough to work with a range of clients, helping to design and deliver a new purpose, strategic drivers and set of behaviours. From a bank in Hawaii to an Insurance firm here in the UK, every day brings something different! I’ve loved being part of dynamic teams and making real differences in big businesses. As an analyst, my role is particularly diverse - I ‘helicopter in’ to provide assistance to teams wherever needed. This can involve helping to uncover human insight through research and gathering creative stimulus or helping the team design game changing experiences for our clients. 

I’m most proud of my contribution to M&G’s 800-person people manager’s event, where we helped the GLT launch their new purpose and facilitated delegates to 'say what needs to be said'. 

• Nearly 20 years of growth strategy & innovation, corporate innovation capability & culture building, strategy & creativity leadership coaching. 
• Led projects across sectors, including GSK - core strategic opportunities, Newell Brands - innovation operating model, and Samsung Electronics - cross-category consumer solutions, among many others. 
• At businessfourzero, I work with clients to understand their needs and design bespoke engagements, and then I oversee their delivery. As part of the NA leadership team, I grow our impact and develop our team on this side of the pond. 
• Transformed clinical trials in critical treatment development to be more patient-centric and productive; designed and deployed innovation operation models in Fortune 100 companies across sectors to boost bravery, efficiency, and impact. 

Started off a publicist before pivoting to my true passion: harnessing the power of people. I’m committed to focused change through a human centered approach. Building trust with leaders while also hearing the voices of their people, I'm on a constant pursuit to leave every person, team, organization, and situation better than I found them.

Seized the opportunity to join businessfourzero as the first US-based team member, on a mission to spread our impact globally. I’ve hustled to rapidly grow our business ashore — focusing broadly across external and internal initiatives — always crafting a way to smash the next target, build our stellar team, and deliver seamless client experiences.

Depth of experience across global businesses and startups in the digital landscape. Part of growing Accenture Interactive (Song) through a larger period of M&A market entry into the global leader in digital marketing.

Operations Manager for first of it’s kind Virtual Reality, Art gallery and exhibition platform, building towards Miami and London Frieze Art fairs.

I’m most proud of being part of one of the largest scale digital landscape transformation at Accenture.

Founding leadership team at businessfourzero, after 15 years strategy, innovation and brand consultancy in US, EU and UK. My background in behavioural science, commercial growth and design thinking helps me bring a human, commercial and creative lens to the work I do. Delivered impact across FTSE 100s inc. BP, Pernod Ricard, RBS, M&S, Diageo, Aviva and Unilever – but particularly proud of helping IHG’s Exec define a stretching 3-year direction that led to their fastest net system-size growth in a decade. Currently running a randomised control trial at the LSE to explore the impact Purpose has on our body’s physiological reaction to stress. Ultimately, I love helping people and businesses get deeply clear and committed to a direction that will let them do well and do good.

I have been in the business of creativity since I left school, through my Art Foundation degree at the Camberwell College of Art, to my degree in Theatre Prop Design [from Brighton University], to three years managing operations for Prop Works. I support all to do this, that and the other.