Creating iconic experiences to unite games makers worldwide
EA Uniting game makers around the world
30%
increase in employee NPS in the first 3 months
3x
increase in share price in 3 years
“You pushed us really hard to think differently about what being a gaming company means over the next 10 years and it changed not only our strategy but fundamentally the way we think about making games.” – Patrick Söderlund, former Chief Design Officer, Electronic Arts
Hear the story with Derren Young, former HRD

EA is the greatest games company in the world. But when we started working with them, performance was at an all-time-low – and they had just been voted the worst company in the US by consumers.

For years we partnered with EA to shape strategy and culture, and bring their distinct studios together into one worldwide network.

At the heart of our approach was an annual event – Core Summit – an immersive, high impact experience designed to re-energise, inspire and connect gamers across the world, including:

Our approach
  1. Back to basics through a completely different lens
    2. Reconnecting to the concept of play in different ways through the lens of neuroscience and anthropology.
  2. Learning from disruptors
    3. Going behind the scenes of exciting new companies pushing the boundaries in different disciplines.
  3. Connecting to the players
    4. Spending time with players with an extreme relationship to gaming and understanding what it is that really drives them.
  4. Breakthrough conversations
    5. Having direct conversations about things they weren’t getting right and learning from high profile mistakes to drive improvement.
"You pushed us really hard to think differently about what being a gaming company means over the next 10 years and it changed not only our strategy but fundamentally the way we think about making games."
Patrick Söderlund, former Chief Design Officer, Electronic Arts