Creating a global shift across 6,000 people
Abrdn Turning two culturally distinct businesses into one tribe
48% to 73%
Step-changed pride in 9 months
95%
of leaders feeling accountable for the success of abrdn
92%
of leaders with greater clarity on what is required of them to execute abrdn’s strategy

Two years after the merger that created one of Europe’s largest investment companies, abrdn found themselves in need of a total reboot. Leaders of the split organization needed to unite behind a single direction – and form as one tribe.

Approach
  • Aligned the Top Team around their ‘why, what and how’
  • Designed and delivered a 2-day workshop to unite top 200 leaders around the new direction
  • Worked with 18 global leadership teams to align their functional objectives to the new strategy
  • Ran virtual cross-business commitment sessions to engage all 6,000 colleagues
Outcomes

abrdn was able to create a global shift across 6,000 people by coming together as one tribe, committing and mobilising around their new strategy.