Purpose-driven Strategy, in 40 Words
The strategy we've created has allowed the business to better understand where we're going. People now see the role they are able to play within that.
Matt Bilbey - EVP Strategic Growth, Electronic Arts
We work with executive teams to set a direction that’s not just memorable – but one people will run through walls to deliver. Defining a purpose that gives the business a compelling role in customers’ lives - but also opens up new profit pools. Finding the competitive edges in your commercial strategy. Creating specific and stretching calls to action around how everyone needs to operate day in day out.
But above all it takes an exec team that has argued out the detail to get on the same page. If that happens you end up with a team operating with renewed vigour - able to lead and motivate without needing a script.
Within 12 months at Aviva...
increase in engagement and
increase in share price.