Sophie Grenville Baring



Organisation transformation, transformational leadership, brand building, proposition development, innovation, insight, leader facilitation, executive coaching.

A supercharged team I have been a part of

I was part of the leadership team at ?What If! that brought it through the 2008 financial crisis and made it stronger. We stayed very tight, we moved at speed and we did what we had to do with integrity. What made it work was complete trust in one another, and constant communication and discussion about whether we were doing the right thing in the right way. The biggest lesson for my work at Businessfourzero is that teams are tested most when the going is tough.

Business highlights

Director and Managing Director | ?What If! Innovation
Led teams in both the Inventing and Transformation business to create momentum behind Innovation: Innovation Strategy, Process, Behaviours, Organisational Structure: Pernod Ricard, AbbVie, Tesco. Also responsible for people and culture, implementing significant internal restructure and change.

Director of Brand and Product Innovation | Yellowhammer, Leo Burnett, BANC
Focus on brand development, led strategy to create growth and employee engagement: Kelloggs, GlaxoSmithKline, Proctor and Gamble, BBC, Abercrombie and Kent.

Why I love what I do

I believe that there is much untapped potential sitting in every business. To unlock it takes clarity of purpose, strong relationships, self-awareness and the right processes and skills to get the best out of each and every one of us. A career that has involved working in many teams, both at a leading business level and project level. This has created a passion for finding ways to foster genuine collaboration and commitment to deliver the right impact, and to foster a working culture that is enjoyable, rewarding and commercially successful. That applies to both our clients and our B3.0 team and requires ingenuity, structure, insight and experience.

A business result I'm proud of

Partnering with a tech hardware giant to establish the new businesses that would launch them as leaders in emerging markets. By re-expressing their core assets, and elevating their printing proposition from a business of paper and ink to a business of information exchange, we unlocked new revenue opportunities for the core brands, and created a strategic vision that inspired the wider business to make these possibilities a reality.