Nicola Bradley

DESIGNER

EXPERTISE

Design thinking, event management, human-centered design, visual storytelling, product design and development.

A supercharged team I have been a part of

Whilst creating large international events in the US, it was imperative that we were able to collaborate effectively with the production teams in the region. For several leadership events we had to design exhibitions, solve problems and produce an exceptionally high quality experience, all under pressurised time constraints. We achieved this through respectful but direct communication, and having the confidence to challenge opinions quickly. Everything went well; the client loved it and a glass of wine when all was done never felt so sweet.

Business highlights

Producer | ?What If! Innovation
Managed and produced a vast range of business transformation and innovation projects across FMCG, Retail, Insurance and Pharmaceutical sectors.

Innovation Development | Cancer Research UK
Worked with a small and agile team within CRUK, to build the next mass fundraiser for the Stand Up to Cancer campaign.

Why I love what I do

I love to think about the people involved in whatever I am creating, to get into their mindset and design an experience that effortlessly speaks to them, it’s memorable but above all meaningful.

A business result I'm proud of

I worked as part of a team that was tasked with redesigning the office space of a large London-based insurance company. Beyond the practicalities and aesthetics of the space, at the heart of the problem was to design the office to increase interaction between different departments. We worked with a taskforce made up of people across the business who each had a take on what the space needed to be. After intensive insight-gathering, distilling the principles and prototyping ideas, we built a guide on how to get the most out of their space coupled with design recommendations. The new office is now set up and running with productivity and interaction levels consistently increasing.