Business growth innovation, commercial strategy, service & product design, proposition development & brand strategy, digital new ventures.
Why I love what I do
It's never been harder to spot the signals of market change, or to see where within this complexity, opportunity lies. I'm drawn to the big, strategic questions facing today's businesses. I love helping groups of people establish thinking architecture that cuts through the issues, and presents them with both powerful solutions and the stories that bring others on the journey.
A business result I'm proud of
Partnering with a tech hardware giant to establish the new businesses that would launch them as leaders in emerging markets. By re-expressing their core assets, and elevating their printing proposition from a business of paper and ink to a business of information exchange, we unlocked new revenue opportunities for the core brands, and created a strategic vision that inspired the wider business to make these possibilities a reality.